Apparel Design

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Kit Design

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Nike | Norway | Away

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13

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/ About the project

The Norway Women’s 2025 Nike away kit tells a story rooted in the country’s landscape, architecture, and quiet resilience.


The purple to blue gradient draws from the soft, shifting light over Norway’s snow-covered mountains and icy fjords, capturing those fleeting moments between night and day in the far north. Inspired by the Svalbard Global Seed Vault, an angular structure carved into an Arctic mountain, built to preserve the world’s seeds for future generations. The design hinges on this powerful metaphor for protection, preservation, and hope, values that mirror Norway’s vision for the future of its game.


The iridescent crest, as if carved from ice, and “NORGE” tucked inside the collar both reflect the sleek precision of modern Norwegian architecture. Built with Nike’s advanced Dri-FIT technology and made from recycled materials, the kit is as forward-thinking in performance and sustainability as it is in style.

Nike x Norway Team
Creative Director: Kenny McIver
Name & Number Type Design: Luis Callegari
Colour Designer: Alyssa Renck
PLM: Jimmy Black
Trim Dev: Karli Kawahara
Chassis: Sydney Gayda, Christopher Pham

/ Credits

Client:

Nike. Norway Football Federation.

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